In Simon Sinek's book "Start With Why," he distinguishes between two types of people: "why" people and "what" people.
"Why" people are those who are motivated by a sense of purpose and a desire to make a difference in the world. They are driven by their beliefs and values, and are focused on the bigger picture. "Why" people are often passionate about their work and are willing to make sacrifices in order to achieve their goals.
On the other hand, "what" people are those who are motivated by tangible outcomes and rewards. They are focused on the specifics of what they are doing and are motivated by achieving goals and receiving recognition for their accomplishments. "What" people are often more concerned with the "how" and "what" of a project, rather than the underlying purpose or meaning.
Sinek argues that both types of people are necessary for success in any endeavor, but that organizations and leaders should prioritize hiring and cultivating "why" people. This is because "why" people are more likely to be passionate, committed, and innovative, and are more likely to help an organization achieve its goals in a meaningful way.
By understanding the differences between "why" people and "what" people, organizations can build teams that are more effective, productive, and successful in achieving their goals.